By Joel Bowman, on January 31st, 2018% In some ways, a picture really is worth a thousand words. A picture can often tell a story or communicate feelings that would take a thousand words to tell. If you are old enough to remember the 9/11 attacks, you doubtless remember the video of the buildings on fire and smoking, and people jumping to their deaths to avoid being burned alive. That video has more emotional impact than any of the stories you might have read about it. Reading is more cognitive: we understand more fully. Video is more visceral: we feel more.
When I was an undergraduate . . . → Read More: Who Reads?
By Joel Bowman, on June 11th, 2017% In previous blog entries, I have written about the way different communication channels influence the message received. We have known for a long time that the medium is the message. (See also Marshall McLuhan’s The Medium Is the Massage). One of the principal concepts behind the message inherent in the titles of books (including McLuhan’s) is that communication channels are themselves “messages.” The original discussion about this concept focused on the differences being communicated by print media and television. the movie, Medium Cool, was based on McLuhan’s concept that video was a “cool” medium, one that forced viewers to think . . . → Read More: Video or Text-Based Web Pages?
By Joel Bowman, on December 11th, 2011% You may be wondering what stubble’s got to do with it…. I had been wondering why so many men in current advertising, including the man deemed the “Sexiest Man Alive” by a popular magazine, are often photographed and filmed with three to five days of stubble. My curiosity got the better of me when I read an interview with a female actor who had just completed a movie about a same-sex relationship. When asked what she liked best about kissing another woman, she replied, “No stubble.”
It turns out that stubble is women’s Number-One complaint about kissing men. It . . . → Read More: Stubble, Etc.
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