By Joel Bowman, on January 20th, 2018% If you watch any commercial television, you have surely noticed how much of the advertising is for prescription drugs If you think that the advertising for prescription medication has increased over the past few years, you’re correct. Such advertising is legal in only four countries, with the U.S. being one of the four. Marketing of pharmaceutical products has been “big business” for a long time, of course. Companies making such products trained an army of sales representatives to take samples around to physicians and others responsible for writing the prescriptions.
They also initiated a major lobbying effort to persuade . . . → Read More: Ask Your Doctor….
By Joel Bowman, on February 25th, 2017% The title of this blog comes from a Pete Seeger song:
The lyrics contain a number of metaphors that apply to the current political situation in the States: First, times and circumstances change. What was once safe doesn’t necessarily remain that way. Second, having a “big fool” set direction may not turn out well. Third (and one of my favorite quotations), “Those who do not learn from history are doomed to repeat it,” which was doubtless based on George Santayana’s original: “Those who cannot remember the past are condemned to repeat it.” Remembering history by itself isn’t sufficient. . . . → Read More: Waist Deep in the Big Muddy
By Joel Bowman, on October 30th, 2016% Will Rogers famously said, “I’m not a member of any organized political party. I’m a Democrat.” The sense that Republicans are “lock-step” in pursuit of their objectives, while Democrats are no better organized than a herd of cats, has been around since the days of Senator Joseph McCarthy and the frantic search for Communists thought to have infiltrated the US government. Republicans learned how to stick together during the “Cold War,” and it was not long until they had developed what came to be known as the Southern Strategy, which was essentially race-based politics, designed to take advantage of White . . . → Read More: Politics as Usual?
By Joel Bowman, on March 1st, 2015% A recent Internet news article, “Want To Look Smarter? Stop Sending Emails And Speak Like A Human,” by Emily Peck, reminded me of the ways communication channels influence the meanings of messages. The principal communication channels fall into three general classes: visual (what we see), auditory (what we hear), and kinesthetic (touch, taste, smell, and emotional response). Although neither the article nor the study on which it is based specifically addresses the concept of channel richness, that is basically what the article is about.
Face-to-face (F2F) is considered the richest communication channel because it conveys the most information. Assuming . . . → Read More: Changing Channels
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