By Joel Bowman, on January 1st, 2012% One of the things I’ve been paying increasing attention to (perhaps because of the ongoing political debate in the U.S.) is fear marketing. I find it amazing at how pervasive “fear appeals” are and the various ways they are used to sell “stuff,” including politicians and political “talking points.” The basic concept is that we really need to be afraid of X, and, if we want to be safe, we need to stock up on (or vote for) the anti-X.
The world has a lot of risky stuff in it, of course, and we are undoubtedly safer when we . . . → Read More: Selling Fear in the New Year
By Joel Bowman, on October 14th, 2011% I am finding the growing discontent represented by the “Occupy Wall Street” movement interesting in a couple of ways. First, unlike the “Tea Partiers,” who were reasonably well-focused in their demands for lower taxes and smaller government, the “Occupy Wall Street” group—groups at this point, as they are currently (as of 13 Oct 2011) in 103 cities in 37 States and a number of other locations around the world—do not have well-organized, uniform talking points. Our friends the media pundits don’t know how to respond to them because, other than their sheer numbers, it’s hard for them to find a . . . → Read More: Occupying Wall Street
By Joel Bowman, on May 21st, 2011% Way back in the pre-Internet days of 1980, George Lakoff and Mark Johnson published Metaphors We Live By. This landmark study of the metaphors we use in daily conversations illustrates the ways common metaphors shape our thinking and behavior. One of the examples often cited is “argument is war.” Ideas are attacked, defended, and shot down. We may even “destroy” someone’s theory or “kill” his or her idea.
A few weeks ago, while watching political commentary on TV, it occurred to me that we not only live by metaphors, but also die by them. This is a broader, and . . . → Read More: Metaphors We Die By (and For)
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Metaphors We Die By (and For)
Way back in the pre-Internet days of 1980, George Lakoff and Mark Johnson published Metaphors We Live By. This landmark study of the metaphors we use in daily conversations illustrates the ways common metaphors shape our thinking and behavior. One of the examples often cited is “argument is war.” Ideas are attacked, defended, and shot down. We may even “destroy” someone’s theory or “kill” his or her idea.
A few weeks ago, while watching political commentary on TV, it occurred to me that we not only live by metaphors, but also die by them. This is a broader, and . . . → Read More: Metaphors We Die By (and For)
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