By Joel Bowman, on May 21st, 2011% Way back in the pre-Internet days of 1980, George Lakoff and Mark Johnson published Metaphors We Live By. This landmark study of the metaphors we use in daily conversations illustrates the ways common metaphors shape our thinking and behavior. One of the examples often cited is “argument is war.” Ideas are attacked, defended, and shot down. We may even “destroy” someone’s theory or “kill” his or her idea.
A few weeks ago, while watching political commentary on TV, it occurred to me that we not only live by metaphors, but also die by them. This is a broader, and . . . → Read More: Metaphors We Die By (and For)
By Joel Bowman, on February 13th, 2011% One of the things NLP teaches is that details are important. Details have always been important, of course, but they are often overlooked. A TV show I saw recently had a couple of detectives enter a mosque to talk to the Imam. He has them leave their shoes in the entryway. We see them remove their shoes, and we watch the female detective use her shawl to cover her head. We watch them have their chat with the Imam, and then we watch them leave the mosque without stopping to put their shoes back on before hitting the cold and . . . → Read More: Details
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Metaphors We Die By (and For)
Way back in the pre-Internet days of 1980, George Lakoff and Mark Johnson published Metaphors We Live By. This landmark study of the metaphors we use in daily conversations illustrates the ways common metaphors shape our thinking and behavior. One of the examples often cited is “argument is war.” Ideas are attacked, defended, and shot down. We may even “destroy” someone’s theory or “kill” his or her idea.
A few weeks ago, while watching political commentary on TV, it occurred to me that we not only live by metaphors, but also die by them. This is a broader, and . . . → Read More: Metaphors We Die By (and For)
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