One of the things I’ve been paying increasing attention to (perhaps because of the ongoing political debate in the U.S.) is fear marketing. I find it amazing at how pervasive “fear appeals” are and the various ways they are used to sell “stuff,” including politicians and political “talking points.” The basic concept is that we really need to be afraid of X, and, if we want to be safe, we need to stock up on (or vote for) the anti-X.
The world has a lot of risky stuff in it, of course, and we are undoubtedly safer when we . . . → Read More: Selling Fear in the New Year
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