By Joel Bowman, on January 1st, 2012% One of the things I’ve been paying increasing attention to (perhaps because of the ongoing political debate in the U.S.) is fear marketing. I find it amazing at how pervasive “fear appeals” are and the various ways they are used to sell “stuff,” including politicians and political “talking points.” The basic concept is that we really need to be afraid of X, and, if we want to be safe, we need to stock up on (or vote for) the anti-X.
The world has a lot of risky stuff in it, of course, and we are undoubtedly safer when we . . . → Read More: Selling Fear in the New Year
By Joel Bowman, on March 6th, 2011% Those of you who have studied NLP or persuasive communication are familiar with the concept of perceptual frames. The metaphor is fairly obvious: a window frame, for example, limits what we see on the other side of the window; a photographer can choose what is included in the frame of a photo by trimming the image so that it focuses on, say, one person instead of a group. The concept has been adopted by psychology for the purpose of understanding the context that determines how something is interpreted.
All communication (all? Yes, all…) occurs within a contextual frame. In . . . → Read More: Framing and Reframing
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