By Joel Bowman, on September 24th, 2011% When President Obama announced his new plans for improving the economy in the States, Republicans cried, “Class warfare!” Obama’s response was, “It is not class warfareit’s math.” This response not only reminded me of Nixon’s infamous claim, “I am not a crook,” but also reminded me of George Lakoff’s warning against using your opponent’s frame in your counterarguments (see FramingAgain. It is a failure to remember the Don’t think of elephants rule. When Nixon said, “I am not a crook,” the connection made in most people’s minds was, “Nixoncrook.” The not gets lost in translation.
In addressing the issue . . . → Read More: Elephants, Crooks, and Class Warfare
By Joel Bowman, on June 9th, 2011% About a month ago, I blogged about metaphors we die by (and for). That blog entry barely scratched the surface of the subject (metaphorically speaking). One of the subjects that has been in the news a lot lately is the growing problem of obesity. Have you ever thought about the way language contributes to the size of that problem? The most obvious example is, perhaps, the now-defunct option at McDonalds, which invited customers to say, “Supersize me.”
That is just one example. For one reason or another, one of the meanings of the word “healthy” is “big” or “generous.” . . . → Read More: Metaphorically Speaking
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