In a recent article in the Huffington Post, George Lakoff (author or co-author of numerous books and articles on metaphors and other aspects of language usage), said the following about framing:
Framing is much more than mere language or messaging. A frame is a conceptual structure used to think with. Frames come in hierarchies. At the top of the hierarchies are moral frames. All politics is moral. Politicians support policies because they are right, not wrong. The problem is that there is more than one conception of what is moral. Moreover, voters tend to vote their morality, since it is what defines . . . → Read More: Framing—Again
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