By Joel Bowman, on September 24th, 2011% When President Obama announced his new plans for improving the economy in the States, Republicans cried, “Class warfare!” Obama’s response was, “It is not class warfare—it’s math.” This response not only reminded me of Nixon’s infamous claim, “I am not a crook,” but also reminded me of George Lakoff’s warning against using your opponent’s frame in your counterarguments (see Framing—Again. It is a failure to remember the Don’t think of elephants rule. When Nixon said, “I am not a crook,” the connection made in most people’s minds was, “Nixon—crook.” The not gets lost in translation.
In addressing the issue . . . → Read More: Elephants, Crooks, and Class Warfare
By Joel Bowman, on September 11th, 2011% In a recent article in the Huffington Post, George Lakoff (author or co-author of numerous books and articles on metaphors and other aspects of language usage), said the following about framing:
Framing is much more than mere language or messaging. A frame is a conceptual structure used to think with. Frames come in hierarchies. At the top of the hierarchies are moral frames. All politics is moral. Politicians support policies because they are right, not wrong. The problem is that there is more than one conception of what is moral. Moreover, voters tend to vote their morality, since it is what defines . . . → Read More: Framing—Again
By Joel Bowman, on May 21st, 2011% Way back in the pre-Internet days of 1980, George Lakoff and Mark Johnson published Metaphors We Live By. This landmark study of the metaphors we use in daily conversations illustrates the ways common metaphors shape our thinking and behavior. One of the examples often cited is “argument is war.” Ideas are attacked, defended, and shot down. We may even “destroy” someone’s theory or “kill” his or her idea.
A few weeks ago, while watching political commentary on TV, it occurred to me that we not only live by metaphors, but also die by them. This is a broader, and . . . → Read More: Metaphors We Die By (and For)
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Metaphors We Die By (and For)
Way back in the pre-Internet days of 1980, George Lakoff and Mark Johnson published Metaphors We Live By. This landmark study of the metaphors we use in daily conversations illustrates the ways common metaphors shape our thinking and behavior. One of the examples often cited is “argument is war.” Ideas are attacked, defended, and shot down. We may even “destroy” someone’s theory or “kill” his or her idea.
A few weeks ago, while watching political commentary on TV, it occurred to me that we not only live by metaphors, but also die by them. This is a broader, and . . . → Read More: Metaphors We Die By (and For)
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