In previous blog entries, I have written about the way different communication channels influence the message received. We have known for a long time that the medium is the message. (See also Marshall McLuhan’s The Medium Is the Massage). One of the principal concepts behind the message inherent in the titles of books (including McLuhan’s) is that communication channels are themselves “messages.” The original discussion about this concept focused on the differences being communicated by print media and television. the movie, Medium Cool, was based on McLuhan’s concept that video was a “cool” medium, one that forced viewers to think . . . → Read More: Video or Text-Based Web Pages?
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