If you watch any commercial television, you have surely noticed how much of the advertising is for prescription drugs If you think that the advertising for prescription medication has increased over the past few years, you’re correct. Such advertising is legal in only four countries, with the U.S. being one of the four. Marketing of pharmaceutical products has been “big business” for a long time, of course. Companies making such products trained an army of sales representatives to take samples around to physicians and others responsible for writing the prescriptions.
They also initiated a major lobbying effort to persuade . . . → Read More: Ask Your Doctor….
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