By Joel Bowman, on January 1st, 2012% One of the things I’ve been paying increasing attention to (perhaps because of the ongoing political debate in the U.S.) is fear marketing. I find it amazing at how pervasive “fear appeals” are and the various ways they are used to sell “stuff,” including politicians and political “talking points.” The basic concept is that we really need to be afraid of X, and, if we want to be safe, we need to stock up on (or vote for) the anti-X.
The world has a lot of risky stuff in it, of course, and we are undoubtedly safer when we . . . → Read More: Selling Fear in the New Year
By Joel Bowman, on April 5th, 2011% Richard Bandler, who has often been called “the best hypnotist in the world,” is fond of saying, “Hypnosis isn’t the exception…. It’s the rule.” The fact is that people—you, me, and everyone—tend to be in one trance or another most of the time. It is more a matter of which trance you are in rather than whether you are in trance. What we think of as “normal consciousness” is just one kind of trance with a particular set of beliefs.
The more neuroscientists examine the way the human mind works, the more they discover that unconscious processes—processes operating below . . . → Read More: The Secret of Hypnosis
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