By Joel Bowman, on January 3rd, 2013% It’s that time of year. When we turn the page from December to January, most of us give at least a little thought to “New Year’s Resolutions.” It’s hard not to. Virtually every publication—both traditional and electronic—has at least one article on how to make and keep resolutions, what resolutions are being made by famous people, and how quickly resolutions can be broken. We tend to forget that we can leave old behaviors behind and/or begin new ones at any time, but birthdays and the start of a new year tend to amplify the sense of leaving the old behind . . . → Read More: Resolutions Revolution
By Joel Bowman, on April 6th, 2012% In the book, Persuasion Engineering, and in workshops of the same name, Richard Bandler and John La Valle discuss the concept of “inoculation.” In medicine, the shot you receive to inoculate you against a particular disease anticipates your exposure to a pathogen and teaches your immune system how to respond appropriately so that you can avoid the disease. It’s a good metaphor to creating resistance to harmful ideas in a wide variety of change work, including sales, behavioral change, and therapeutic interventions.
If you buy a new car, say an ABC from the DEF dealership, not long after you . . . → Read More: The Importance of Inoculation
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The Importance of Inoculation
In the book, Persuasion Engineering, and in workshops of the same name, Richard Bandler and John La Valle discuss the concept of “inoculation.” In medicine, the shot you receive to inoculate you against a particular disease anticipates your exposure to a pathogen and teaches your immune system how to respond appropriately so that you can avoid the disease. It’s a good metaphor to creating resistance to harmful ideas in a wide variety of change work, including sales, behavioral change, and therapeutic interventions.
If you buy a new car, say an ABC from the DEF dealership, not long after you . . . → Read More: The Importance of Inoculation
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