Those of you who have studied NLP or persuasive communication are familiar with the concept of perceptual frames. The metaphor is fairly obvious: a window frame, for example, limits what we see on the other side of the window; a photographer can choose what is included in the frame of a photo by trimming the image so that it focuses on, say, one person instead of a group. The concept has been adopted by psychology for the purpose of understanding the context that determines how something is interpreted.
All communication (all? Yes, all…) occurs within a contextual frame. In . . . → Read More: Framing and Reframing
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