By Joel Bowman, on April 6th, 2012% In the book, Persuasion Engineering, and in workshops of the same name, Richard Bandler and John La Valle discuss the concept of “inoculation.” In medicine, the shot you receive to inoculate you against a particular disease anticipates your exposure to a pathogen and teaches your immune system how to respond appropriately so that you can avoid the disease. It’s a good metaphor to creating resistance to harmful ideas in a wide variety of change work, including sales, behavioral change, and therapeutic interventions.
If you buy a new car, say an ABC from the DEF dealership, not long after you . . . → Read More: The Importance of Inoculation
By Joel Bowman, on September 11th, 2011% In a recent article in the Huffington Post, George Lakoff (author or co-author of numerous books and articles on metaphors and other aspects of language usage), said the following about framing:
Framing is much more than mere language or messaging. A frame is a conceptual structure used to think with. Frames come in hierarchies. At the top of the hierarchies are moral frames. All politics is moral. Politicians support policies because they are right, not wrong. The problem is that there is more than one conception of what is moral. Moreover, voters tend to vote their morality, since it is what defines . . . → Read More: Framing—Again
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The Importance of Inoculation
In the book, Persuasion Engineering, and in workshops of the same name, Richard Bandler and John La Valle discuss the concept of “inoculation.” In medicine, the shot you receive to inoculate you against a particular disease anticipates your exposure to a pathogen and teaches your immune system how to respond appropriately so that you can avoid the disease. It’s a good metaphor to creating resistance to harmful ideas in a wide variety of change work, including sales, behavioral change, and therapeutic interventions.
If you buy a new car, say an ABC from the DEF dealership, not long after you . . . → Read More: The Importance of Inoculation
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