Posted July 5, 2013 in Language Tips

What's In a Name?

What do the following names have in common?

  • The 30-minute Pain Clinic
  • The Center for Mental Illness
  • The Headache Center
  • The Back Pain Clinic
  • The Cancer Center

If you said that linguistically they emphasize the problem rather than the solution, you’re right. This has been a common way of naming clinics, but even people who are in pain may tend to reject names of clinics that seem to promise 30 minutes more of it. What image comes to mind when you think about a center for cancer or mental illness? Now flip that linguistically and notice what imagine comes to mind when you think about a guided imagery audio called Freedom from Pain….  Folks will  likely flock to the Headache Relief Center and be better off for doing so. Just about everyone would be excited about Pain Away Today.

Since there is so much cultural fear around it, cancer is a bit tricky to language, but you can get really creative. How about Cancer Cures? Cancer Options? Integrative Cancer Treatments?

In general, the clinic names could be improved with the addition of one word: “Relief.”

  • The 30-minute Pain Relief Clinic
  • The Center for Recovery from Mental Illness
  • The Be Headache Free Center
  • The Clinic for Eliminating Back Pain
  • The Freedom from Cancer Center

Ahhh…. Relief…. Now that is a word worth remembering and a place worth getting folks to quickly.

Send your questions about how other-than-conscious communication skills can hurt or help your patients and clients to Joel P. Bowman (Joel@SCS-Matters.com) or Debra Basham (Debra@SCS-Matters.com), co-developers of Subtle Communication Systems. We will provide answers to those for you. For more information about Neurolinguistic Programming (NLP), Hypnosis or Hypnotherapy, or about the Imagine Healing Process, visit:http://ImagineHealing.info or http://SurgicalSupport.info.
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Healing with Language: Your Key to Effective Mind-Body Communication is available for a limited time for $10 plus $5 shipping within the U.S. For volume orders and overseas shipping, check with Debra.See the Table of Contents and List of Exercises in PDF format for more information about this comprehensive text and training manual.

 

 

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